Beginner Guide to Tracking Website Analytics

When setting up a website, the goal is often to attract as many visitors as possible..

Originally published on millennialmoderator.com

Even better is converting these visitors into customers! Most companies and organizations leave the analytics to credible service providers because they understand the meaning of user behavior. After all, it’s possible to misinterpret certain behavior, leading to ill-informed decisions. These choices could cost the company money and potential customers. Before delving into the world of website analytics, it’s essential to get a few details straight. So, what is website analytics?

The Meaning of Website Analytics

Website analytics involves the collection, reporting, and analysis of data. This data comes from visitors accessing and interacting with a site. Website analytics aims at measuring user behavior and making the experience worthwhile. When users get what they need on a website, they will most likely return. A visitor’s return to a website mostly means sales and conversions. Companies like Swetrix analyze data and provides information to companies in an easy-to-read format. The more information a company has about its website’s performance, the easier it is to make sound…