How To Decide On Your Small Business Goals and Strategy

Studies have proven that entrepreneurs who set business goals are ten times more likely to thrive and succeed in their ventures..

Aleksey (Aleks) Weyman
5 min readMay 9, 2022

Originally published on

For your small business to succeed in the long run, learning how to establish business goals is inevitable. If you are not sure how to decide on your small business goals and strategy, you’re not alone. When it comes to defining business goals, many business owners, mostly the newbies, don’t know where to start. Make sure your objectives are worth your time and work while setting them. Consider what objectives will help you propel your company forward in the coming year. Also, don’t focus just on the broad picture. Figure out what teeny-tiny objectives you want to attain; they’re just as significant! You can also consider using a tool like for help with setting your business goals.

What are Business Goals?

Business goals can be defined as steps a company or enterprise takes to achieve its desired outcomes. These goals are usually measurable so that you can track their progress and adjust your plan as needed. They can be set for each department individually or for the entire company. Below are several existing approaches to help you set your business goals more realistically.

Smart Goals

This strategy was created to help people set effective business goals. This goal establishing approach is based on five principles, the initials of which form the name:

  • Specific- A goal should be precise so that everyone involved understands exactly what has to be done.
  • Measurable- Your goals must be measurable through certain Key Performance Indicators. If you make goals that you can’t measure, you’ll never know if they were successful or not.
  • Achievable- You must determine whether the goals are achievable, all factors considered. There’s no point in setting a goal that you cannot achieve within your deadline.
  • Realistic- When deciding on a business goal, you must specify the parties responsible for it. A more relevant goal…



Aleksey (Aleks) Weyman

My name is Aleksey (Aleks) Weyman. I’m a business owner, entrepreneur and music industry freelancer with over a decade of experience.