If you’re having a hard time increasing your engagement, I suggest taking a closer look (and comparison) at how your brand is being perceived in its relative social environment. For example, are you posting long manuscripts on Instagram? Or exclusively pictures on Twitter? Obviously that’s not how those communities engage content, yet I still see so many brands engaging in these ways.

My name is Aleksey (Aleks) Weyman. I’m a business owner and independent contractor with six years of hands-on experience in several industries.