Publishers Guide to Google’s Helpful Content Update

Google has always worked hard to provide the most valuable experience for users on the internet..

Originally published on millennialmoderator.com

As part of this ongoing goal, they are frequently innovating and updating the policies they have in place for how publishers (such as myself) must curate our content in a way that reduces spam and maximizes reader benefit. As of late 2022, Google has been implementing a variety of search ranking updates that will drastically change the way publishers must create their content. In this article I’m going to share my personal experience with updating the Millennial Moderator blog to adapt to these changes and how you might implement similar changes to your websites.

If you’re a publisher or business owner that is also adapting to the new Google updates, you may enjoy subscribing to the Millennial Moderator newsletter, where I send all of the latest articles before they get posted on other websites. It can benefit to stay ahead of these types of changes.

What is Google’s Helpful Content Update?

To start off, let’s identify some of the key characteristics of how the new Google Helpful Content update is causing changes to search…