The Future of Online Returns Is.. Reverse Fulfillment?

Online shopping has grown by leaps and bounds since the first online transaction took place in the late 20th century..

Aleksey (Aleks) Weyman
5 min readJul 7, 2021

Originally published on by Diana Nadim

So huge has the growth been such that in 2020 alone, over 2 billion people worldwide did online shopping, with that sum amounting to over 4.2 trillion US dollars. With this many sales happening online, there is bound to be as many returns being made. Every age group is taking a piece of the online shopping pie, and people are likely to get unsatisfied by some of their purchases. This brings us to the question; can online returns provide reverse fulfillment? Let’s find out.

What Are Online Returns?

Online returns happen when you send back an item, or items, that you had purchased online. There are many reasons why you would want to return an item. It could be the wrong product, incorrect size, or maybe it’s not the actual product that was advertised. Online stores usually have a return option, and you are allowed to send back most bought items. Many stores also include a refund policy where your money is fully refunded after an online return.

However, stores will have some conditions put in place for doing online returns. For instance, you could be required to return a product in its exact package; clothes may need to be returned with tags still intact, and so on. All online stores will have their policies, and it’s always essential to follow them while making online returns.

What Is Reverse Fulfillment?

Reverse fulfillment can be termed as the satisfaction you get when you return a product that you had purchased. It is essentially seen as the same satisfaction you get when you purchase a product, but you are getting it from returning the product this time around. Sounds unlikely, right? Who would love the process of returning an item they excitedly bought online? Well, you will be glad to learn that some companies specialize in just that, and a perfect example is Rocket Return. They get you, and they know that having to follow all the steps of returning an item can be quite a headache, if…



Aleksey (Aleks) Weyman

My name is Aleksey (Aleks) Weyman. I’m a business owner, entrepreneur and music industry freelancer with over a decade of experience.