This is a great in-depth article and I’d like to add my two cents- the WAY we interact on social media greatly affects how successful we are in terms of engagement. Twitter for example is all about brevity, while Facebook is about community interactions. Instagram is about media and showing visitors the inside world of your business/brand. If we don’t interact as per the social (media) norm, we risk having poor engagement and thus less growth.

My name is Aleksey (Aleks) Weyman. I’m a business owner and independent contractor with six years of hands-on experience in several industries.