What Does GDPR Mean for Digital Marketing Compliance?
Data is at the heart of everything in the marketing industry. Marketers are rapidly using more personalized data to generate leads, enhance sales, and enhance the customer experience..
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Originally published on millennialmoderator.com
You could argue that the General Data Protection Regulation (GDPR), which went into effect in 2018, prompted this massive surge in personal data use for tailored marketing. The GDPR is a broad endeavor to help individuals have control of their data, which means marketers will have to work harder to obtain access to and use it. But what does this mean for digital marketing? Read on to learn more about GDPR and what it means for your marketing department.
What is GDPR?
The General Data Protection Regulation (GDPR) is a new data privacy law that went into effect on May 25, 2018. It brings together various privacy laws from throughout the EU into a single set of rules protecting users in all member states. Businesses must now include privacy options in their digital products and services and turn them on by default. Organizations must also do privacy evaluations regularly, improve how they obtain permission to use data, document how they use the information, and enhance how they address data breaches.
It’s also legally binding since it’s a regulation rather than a directive, so it can’t be disregarded or ignored. As digital marketing is key to business growth, businesses have turned to GDPR-compliant web analysis tools such as Wide Angle Analytics, which are privacy-friendly and determined to help you analyze your website traffic.
How GDPR Impacts Digital Marketing
GDPR may appear overly burdensome, particularly for small firms and solo practitioners, hence the need to engage marketing tools that manage digital compliance. In reality, marketers should be concerned about only three things: data access, data permission, and data focus. Let’s take a look at each one separately.
