Why Do People Choose to Click on PPC Ads?

As a business owner and digital marketer, I know the importance of driving traffic and conversions through paid advertising..

Originally published on millennialmoderator.com

One popular form of paid advertising is pay-per-click (PPC) advertising, which allows you to drive traffic to your website when potential customers click on your ads. But what makes people click on PPC ads? After all, aren’t ads typically intrusive and ignorant of privacy? As it turns out, that’s not always the case, and publishers like myself are constantly looking for new ways to make PPC ads more useful. Let’s start by looking at a few reasons why people might choose to engage with these types of ads and how you, as a business owner, can better optimize your PPC ads to perform:

1. PPC Ad Relevance

One of the main reasons people click on PPC ads is because they’re relevant to their interests. If users search for a specific product or service and see an ad that offers what they are looking for, they are more likely to click on it. That much is well understood and I have personally had experience with interacting with ads that speak to my immediate browsing interests- same likely for you.